U BY KOTEX
YOU BY KOTEX
How can we improve sales for the U by Kotex brand for a younger audience?
For this project with were brought the challenge of finding ways to improve sales through our Experience design department using the GFR Media 360º platform from ÍNDICE. We incentivize sales with music. By buying the U by Kotex product you were available to participate in a lottery to have the opportunity of going to all the concerts sponsored by our brand ÍNDICE and GFR Media for the next SIX MONTHS.
We promoted the lottery through all our platforms, digital, print, and outdoor promotions.
As result, U by Kotex improved their sales for the younger target audience it was looking to get.